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Wapuula Tools

Markup Calculator

The markup calculator sets a selling price from a unit cost and a markup percentage, and shows the resulting profit and margin.

Calculator

Calculator inputs

Result

The formula

Price = cost × (1 + markup% ÷ 100), Profit = price − cost, Margin % = profit ÷ price × 100.

Worked example

A $40 cost with a 50% markup sells for $60, a $20 profit and a 33.33% margin.

Frequently asked questions

Does a 50% markup mean a 50% margin?
No. A 50% markup on a $40 cost is a $60 price, which is a 33.33% margin. Markup and margin are different bases.